“Online reputation” refers to the perception and opinion that people have about an individual, business, or any entity based on information available on the internet. It is influenced by various factors such as online reviews, social media presence, news articles, and other digital content. Managing online reputation involves actively monitoring and influencing how an entity is perceived online, aiming to maintain a positive image and address any negative feedback or misinformation effectively. It often entails strategies to build credibility, trust, and a favorable impression among the online audience.

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