Social media marketing involves the use of social media platforms to promote products, services, or brands and engage with the target audience. It utilizes various strategies such as creating and sharing content, running advertising campaigns, and interacting with users to build brand awareness, drive website traffic, and increase sales or leads. The primary goal of social media marketing is to establish a strong online presence, foster meaningful relationships with customers, and encourage them to share and engage with the content, thereby expanding the reach and influence of the brand.

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