Effective Content Writing Strategy For Your Business

When it comes to content on web, it is always considered to be the top priority of every article. Well, the meaning is that content is the most significant aspect of every website. The reason is quite simple, the design of website attracts visitors and will give a first good impression; but the content is that part that pours interest into the visitor’s mind and will compel them to come again. Therefore, content is regarded as king, and one should make sure that the content that is posted should be unique and worthy. Remember the following points that will take your website to a different level.

Few tips for effective content writing

  1. Grammar and right spelling: The content/article/blog posted should be error free. Error here means there should be no grammar flaws, spelling mistakes and punctuation mistakes. If the content has any such related problem, this will minimize the creditability of the website.
  • Short paragraphs: Visitors have the habit of scanning the content; therefore short paragraphs of just 2-4 lines will help the readers to read every element of the content without boring them with lengthy paragraphs.      
  • Readable structure: Online content is different from content in books. Readers cannot read every single word posted by the online marketers; hence the content should be in a good structure using formatting features (bold/italics/underline). According to researchers, people tend to read just the beginning lines of the paragraph, make sure you keep this in mind while creating content for any website.
  • Avoid overloading of paragraphs: While writing you should not confuse the readers, this will prompt them to switch to another website. To make your content look simple yet effective, you should stick to a single idea to one paragraph. Overloading multiple concepts in one paragraph will make the reader puzzled. There is one more important thing, it is to avoid redundancy. Writing the same thing again and again will lower your writing quality and style.
  • Good color contrast: This is a design style than writing tip, but it is pretty important. The text color chosen should suit the background color, and soothing colors must be chosen to make the reader’s eyes feel comfortable. For instance, if white is the background color then black and other dark color will make the website look good. Light color text with light color background, and dark text on dark background will hurt reader’s eyes, so avoid it!
  • Double check the content: After completing the writing work, make sure to check the content twice. This will help you to make any changes if required like correcting spelling mistakes, grammatical and punctuation errors. You can even ask your family members or friends to read the content once and point out if there are any mistakes. Though checking the work again will make it monotonous, it definitely is the right away to correct the mistakes. Professional writers and editors always recommend checking the work before putting it on any website because of any reader figures out the mistake; it will give a real bad effect to your website.

Content Marketing

“Express your brand and get it recognized in the market with our premium content management services.”

Have you launched a new business and are wandering for some effective ways in which you can popularize your brand name? Is your marketing department not able to spread brand awareness among the potential customers? If yes, then it is sure that you are in severe trouble and there are possibilities of suffering heavy losses.

Being in a business, the business owners might be aware of several marketing techniques which can prove to be fruitful for them to grow their business but not all of them are result-yielding. But we at NWS can assure you terrific results with our exceptional and high quality Content Marketing services.

Content is considered as the king of all the internet marketing techniques adopted by the highly qualified marketing experts to promote their business. It is due to the fact that only a uniquely written impressive content will attract more customers and help them in understanding the major services and products offered by a brand. No mater you are promoting your services via social media platforms or SEO tactics, all you will need is to have high quality and user-friendly content.

We at NWS make sure that the clients receive unique, informative and high quality content capable of enhancing the traffic on their website and improve their search engine rankings. We have a highly skilled team of expert writers who first evaluate and analyze the requirements of the clients and make proper research before moving ahead in the process and come up with the best possible outcome.

When it comes to content development, we offer a wide array of services. These include article writing, news writing, press releases, product reviews, case studies, blogs, white papers, web content, SEO optimized articles and much more. If top notch quality, uniqueness and informative articles is your concern, your search for a service provider ends with us.

The Content marketing services offered by us include the following.

SEO Optimized Content

Keyword Optimized Content plays an important role in improving the page rankings which in turn directs more traffic to the site. If you are willing to enhance your sales by boosting your page rankings, we can be the best option available at your end. We have a highly skilled team of writers having specialization in writing SEO content. They hold exceptional skills of adding your targeted keywords naturally in the article. In addition to the articles, we can also write optimized content for your website as well as articles to be posted on different web directories for promotional purposes and gaining back links to the official website.

Blog Content Writing

We excel in providing engaging blog posts related to your niche and high quality guest blogs which can earn you high quality back links. Our team delivers well-researched output which is smartly presented in the form of blogs specially written on the guidelines of the clients.

Press Releases and marketing collaterals

Greatly written press releases covering all the essential piece of information provide relevant information to the customers regarding the new products and services launched by the business. Apart from this, we also provide uniquely written marketing collaterals. Both these writing forms play an important role in improving the brand identity of the company.

Why Choose Us?

We rank among the top notch content management service providers in the industry. There are many reasons for which you can select us over others. These include:

  • A highly competent and skilled team of writers.
  • Timely delivery of work
  • Affordable rates

Customer satisfaction is our top notch priority and we ensure that they are delivered with the best services.

Get In Touch With Us Anytime & For Any Reason

Here at Nathan Web Solution we believe that communication is everything. We are willing to discuss with our past, current or potential customers round the clock. In our opinion, there is just no better way to ensure a professional and long lasting collaboration than relying on communication. People can always ask questions, while our staff will try to provide each user with the required information. Sometimes, there are questions that might seem dumb or stupid. When you are not familiar with this industry, everything seems unusual. You need explanations in the smallest details, just like for dummies. Unfortunately, a lot of people feel anxious about putting out their dumbest questions. But here, we do understand your fears and anxiety. We are here to help you out and explain the basics without any jargon terms or sophisticated technical words.

Reach us by email

Reaching us by email is probably the easiest way for most customers. You do not feel pressured by time and you no longer forget some of your questions. You have whole minutes, hours or even days to formulate your questions and make sure that you do not forget anything at all. You have all the time in the world to educate yourself on specific matters and decide what kind of aspects you are not familiar with and what you need help with.

We reply each email message in order, so no one is discriminated. Moreover, keep in mind that the more specific you are, the easier it is for both you and our customer service representatives to get along.

Reach us by phone

Contacting us by phone is obviously the fastest way to get in touch with us. At Nathan Web Solution, we have a team of experienced web engineers who can assist you in each of your issues. It really makes no difference if you can design your own website, yet you got no idea how to optimize it for search engines. At the same time, it does not matter if you know how to properly manage your content marketing campaign, but you have no clue how to design your website first.

Our staff is specialized in each of the domains we deal with. You will be directed to someone who can handle your queries. The phone alternative remains the fastest one, but also the most convenient one. You can ask again if you cannot understand something, while solving an issue is usually a matter of minutes only.

Moreover, it is very important to know that at Nathan Web Solution we also welcome experiences, reviews, testimonials, suggestions and recommendations. Do you have an idea that seems innovative? Do you want to thank us for our service? Do you have any suggestions that might improve our service? We are positively ranked by many of our past and current clients, but we do believe that there is always room for improvements. We can always push further and this is when we count on you. Your valuable feedback can and will make the difference.

5 Must-Have Services for Optimizing Your Site for a Better Rank

SEO is undoubtedly a multi-dimensional skill that entails Web design, press release, guest posts, social media, and much more. Although guest posting and social media popularity may be in demand, onlinesearch still dominates. This makes it imperious for the business owners to have a site that is ranked at the top of chief search engines such as like Google and Yahoo. In case your site fails to display itself at the top of the search result pages, you are losing a chance to fetch maximum relevant traffic to your site by being easily spotted. So, what can be done to optimize your site in such a way that it grabs a top rank on the result pages? Well, you will need the services of an ideal SEO company. It is not uncommon to come across SEO firms offering a variety of services that were usually not available in the past. However, your site may not require all the services on offer. However, as of 2013, there are some basic services that you need to hire! So, here are those most demanded SEO company services to look for.

Keyword Research

Without this, you just cannot start SEO! It is with the keyword research that experts come to know how to move ahead with their strategies. Therefore, this service is the primary one for any business to build its online presence and get ranked at the top of the result pages.

Content Creation

This is one of the most sought SEO company services, which needs to be followed soon after keyword research. It is here that the searched keywords must be used in fair density so that the search engines can index your site to show it when the visitor searches by entering these words in the search box. So, once the keyword research is done, a SEO company recommends creating content. This mostly involves article writing and submitting to directories, but if you have more time and money, you can generate other content types such as blogs and press releases.

Link Building

This is where you need to be most careful! There are a few affordable SEO companies that offer only basic back links such as listing the clients in local directories or employing article marketing ideas. However, there are better companies that creatively build back links by guest posting and implementing viral campaigns.

Social Media Marketing

SEO entails social media presence although social media management is conventionally not a part of search optimization. For those who are unaware, social media presence is essential for the success of SEO. Therefore, ensure that the company you choose offers social media strategies to improve your site social presence and consequently search engine ranking. Happily, there are many reputable SEO companies that provide these services for SEO success.

On-Page SEO

For your optimization efforts to be successful, it is vital that the links are active and that the site hierarchy is SEO-friendly. Ensure that this service is offered at the beginning of the project so that you do not have to incur much ongoing cost.

Content Marketing To Turn Your Words Into Actual Clients

Content marketing has been on a hidden side of advertising for quite a lot of time. Most companies kept everything they had for themselves, without even sharing with their customers. People were kept in the cloud, only because an unknown, yet potentially effective market was a lot easier to sell. However, everything changed a lot lately. These days, information or content has managed to become king. Like it or not, a company that refuses to share any useful information that can help in making a decision will end up suffering. Sooner or later, it will become history. Therefore, this domain is all about being open to sharing specific details regarding your company. The worst part is that you may not even know that you are hiding something. This is when we step in.

At Nathan Web Solution, we know what sharing information means. It is all about being transparent, but also about giving out details you have never even thought about. The techniques we use include all kinds of content advertising materials, including electronic books, tweets, blogs, web events or press releases.

Blogging

Blogging is very easy, but there is a very thin line between maintaining a decent blog and a professional one that can actually draw some attention. The maintenance may seem just as easy, but it requires regular backups and continuous updates on a regular basis. A little experience can ensure these requirements, but the content remains the toughest challenge. Content is king, so it must be professional and enticing. A flawless grammar and a correct punctuation are definitely not enough. This is when our content writers step up to deliver attractive and qualitative content for your readers. Moreover, the uniqueness of our text is guaranteed.

Alternatives to written content marketing

Electronic books represent yet another significant technique in written content marketing. But writing an e-book is not all about presenting your business or services in more pages and chapters. Instead, the book must be actually needed by your clients. It is supposed to answer a demand or a question, but it also has to come for free. At Nathan Web Solution, we analyze each case and business independently before researching the respective domain and deciding on a subject.

Press releases are supposed to follow the same principles and come with an innovative change in order to draw some attention. Press releases used to be useful for large corporations only, but a well written form of content can seriously expose your company to a wider audience.

Last, but not least, social media content simply cannot miss. The environment is excellent to share updates or news and promote new products or services. Social media works a lot better if mixed with blogs, not to mention about the unwritten rules in making a tweet more enticing. Video, audio and training sessions or courses may also be used in content marketing.

In conclusion, we know that content marketing is a tight amalgam of techniques. Here at Nathan Web Solution we believe that such information must be delivered for free. After all, if it is not free, then you can forget about marketing. You are dealing with an actual product instead, so you have to know how to make the difference.

Web Design & Development Services – What Do They Include?

In simple words, web design and development implies arranging various form of content on a web page, while multiple web pages gathered together define the actual website. However, web design asks for the art of understanding essential factors and aspects pertaining to the growth of your website. You need a facile navigation, an attractive mixture of images and texts, but also a nice content flow. After all, you do not necessarily need a website in order to exist over the Internet, but to actually entice potential customers and draw some attention. You hope people to enjoy spending time on your website and return whenever they have the opportunity.

Here at Nathan Web Solution, we believe that web design is a tremendous skill of creating enticing presentations of content and delivering the final results to potential customers, only to scale up their businesses and underline the identity of their brands. The process varies from one client to another, depending on the requirements, necessities and further plans. Each customer is unique, as well as the personal necessities. Therefore, we focus on personalizing each web design project in order to meet your expectations.

Our web design and development service also includes domain registration and purchasing a hosting account for your website future development plans. The design is defined by your personal preferences, but also according to our experience in understanding what visitors want to see or read. Our expert webmasters manage and update the website on a regular basis, just like assisting you with any issue arising overtime. The control panel is intuitive and easy to use, so you will have no problems in managing your email accounts. Daily data backups or safety features like spam alerts and filtering systems come to enrich a perfect scenario too.

We use the latest techniques in web design, only to maintain an innovative spirit and manage your website at the highest quality standards. We have not just become familiar with the latest techniques, but we also know how to implement them effectively. Most of our projects begin with markup and style sheet languages, including XHTML, XML, CSS and XLS. However, sophisticated web designs also ask for client side scripting codes, like JavaScript. Moreover, we can implement ASP or PHP standards too, not to mention about database technologies relying on MySQL. Picky customers who require fancy presentations will benefit from Silverlight or Flash development. As if all these were not enough, each website is designed with search engine optimization in mind – keyword research, text optimization and meta data.

At Nathan Web Solution we rely on several factors that will most likely enhance your business popularity over the Internet. Our primary mission is to deliver a useful and attractive website, but not without skipping the functionality and navigational needs. We focus on your target audience, but also on getting over your competition. Production is often the key to success, but no process can actually become profitable without analyzing your competitors as well, especially if you are new in a specific domain.

Social Media Marketing Is Fundamental To Your Business

Social media marketing is a much diversified domain that a lot of managers or directors should take in consideration while advertising for their businesses. The primary purpose of this field is to positively work on the image of your website. However, social marketing is practically an umbrella of operations, techniques and ideas. Its definition is hard to give in words, but here at Nathan Web Solution we do understand that it implies building a relationship with potential customers in order to raise a business. As a general rule, you know you are on the right path when your messages, pictures or videos are viral. This is exactly what we can guarantee for.

Social media marketing was initially developed to assist in a more comprehensive advertising campaign, but it was significantly improved until it became a very sophisticated discipline. These days, it can draw a series of different technologies, from old fashioned methods to cutting edge ideas that can make the difference. It is very important to know that this form of marketing will not work overnight. While you will most likely have to wait for a while in order to observe any results, it is definitely worth watching what it can actually do for you.

Here at Nathan Web Solution we have the experience to understand what to focus on in social media marketing. There are multiple techniques that must be perfectly blended together for an optimal result. They might represent the foundation of your company if applied correctly.

Creation of new blogs

Blogs represent the first brick in social media marketing, but as long as they manage attractive content for the customers. We focus on the keyword research information, as well as uniqueness and quality.

Blog copywriting

Blog copywriting is not all about writing something unique in order to sell a product. In fact, it is an actual art that asks for the power to convince someone with words only. It sounds easy, but it is extremely complicated and asks for naturalness. Each word must be carefully selected and constructed in order to persuade the potential customers into making a decision.

Social networking

A proper social networking process seems very time consuming, but quite easy. Unfortunately, time is the least problematic enemy. Discussing with your potential customers and keeping in touch with them via social networks must be done by some rules. They may seem worthless, but the small details tend to make the difference in this field. At Nathan Web Solution, we know what your friends or followers want to read or see in order to communicate and appreciate your activity.

At a first glance, social media marketing looks simple, but there are a lot of apparently insignificant factors that can dictate the outcome of your campaign. A few other important techniques include:

  • Social bookmarking
  • Blog search engine optimization
  • Podcasting
  • Reputation management

We do not just understand the principles of social media functionality, but we also provide a meaningful content that can draw the attention of potential customers and ensure a durable relationship in the longterm.

Your Business Success Begins With Search Engine Optimization

Here at Nathan Web Solution we provide professional optimization and marketing solutions for your website. A proper search engine optimization is crucial when potential customers search for particular services over the Internet. When online, your primary goal implies being on the first page in search engine result pages. Otherwise, you basically do not even exist. Just like any other business manager, you want your official website to be in front of your competition. A good optimization will bring in a long lasting success that means more than just a short term or limited boost in the results. Your goal is to be on top of your competition, just like our goal is to assist you in achieving the desired rankings, a decent volume of traffic and a lot of extra sales.

Search engines focus on a few simple things that anyone can understand, yet a few can actually implement. They place value on websites that provide users with an extraordinary content. Here at Nathan Web Solution we actually understand the principles and algorithms of search engines. Our tactics are not just very meaningful, but also effective over long periods of time. Practically, your website should not focus on search engines only, but also on your potential customers. Therefore, we work on turning regular web pages into websites that people actually love to visit and spend time on. Moreover, each of our SEO services is customized according to your needs. We believe that each customer or business is unique, not to mention about unique customers or future plans. This is why we provide individualized services according to these plans and necessities.

Everything begins with an initial consultation, so we can actually learn about your business and plans. We research the keywords associated to your domain and general customer needs, then focus on the respective keywords in order to customize the website. Meta data is extremely important tool for a proper introduction of your business to search engines. It is basically the front door of your business. Other than that, the front page might require more or less significant changes, while slight internal text link modifications are automatically part of the process. They get along with the keyword research.

Content writing may also be associated with search engine optimization. Of course, it depends on your domain, niche and business type. Content must be unique and qualitative in order to be accepted by search engines. As for your readers, it must be informative and enticing. Your mission implies reaching to a new audience using the search engines and not vice versa.

Both keyword research and new content with additional changes must be setup according to the webmaster tools provided by search engines. At Nathan Web Solution, we mostly focus on Google, since it carries more than 50% of all searches over the Internet. However, we do not ignore other popular engines like Yahoo! or Bing either. Other than that, you can always stay updated on the evolution of your SEO campaign through our regular reports on the activity and rankings.