The current business world is going real high, thanks to the social media marketing tools. They work as a great platform not just for friends and families to interact, but also acts a core ingredient for professional use. Almost everybody today have a basic knowledge about social media working, nonetheless this article will give you a fair understanding of general mistakes you should avoid.
Make Sure You Avoid 10 serious mistakes
- Fail to post: Posting just one or two times per week will not keep you in audience’s mind for a long time. One needs to update regularly to meet the interests and requirements of audiences; this will help you to stay always in their minds.
- Put on hold: Failing to give responses to queries and comments of audience is a big mistake. Responses are the basic service given to the customers, and if this is what you do then customers will put you on hold for poor service.
- Less creativity: In order to stand out in the competition you should be creative enough to attract the attention of audiences.
- Ignoring competitors: Competition is a major aspect of every business, and social media is a good marketing weapon to improve your success. However, if you are not checking out what your competitors are up to, you will land in a deserted place. Try to observe your rivals and make note of what’s cooking with them, this will help you in brainstorming ideas and grabbing attention of audiences.
- Taking negative comments seriously: Well, social media is such a platform where one is allowed to post anything without any penalty or such. This will surely bring negative feedback and comments at some point of time. Avoiding such comments is the best thing one can do, and you need to learn to welcome those criticisms.
- Involving too much: Though your promotion campaign is good, still you should know how to bring the right audience at right time. For example, you might like a particular advertisement, but if it is broadcasted every 5 minutes, it will make you irritated. Remember, too much of good thing is also a disadvantage.
- Concentrating on one area: Focus on one department will limit the other distinctive roles of the business. One should concentrate on many aspects of business like advertising, web development, media buying, PR, SEO, and the most important customer satisfaction. This activity will prove you beneficial even in long run and will bring more success.
- Lack of knowledge of platform: You need to have basic knowledge of which social network site will improve your business. You need to have clear mindset and proper strategy to use social media.
- Ignoring information: In social media, each and every like and comment plays a significant role. In order to stay top on everyone’s list you should not ignore any such data.
- Paying for fan activities: This is an unethical step taken to increase the popularity of the business. This will weaken your company over every aspect, and not help in any way.