Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to targeted consumers and businesses. It encompasses various online marketing tactics, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and online advertising. The key objective of digital marketing is to reach and engage the target audience effectively, build brand awareness, drive website traffic, and ultimately generate leads or sales through various online channels and strategies. It often involves data-driven approaches to understand consumer behavior and optimize marketing campaigns for better results.
